Great Places Partnership
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The Great Places concept was designed to bring together the resources of state government to build capacity in communities, regions, neighborhoods or districts to cultivate the unique and authentic qualities that make the places special. The Iowa Alcoholic Beverages Division agreed to partner with the Iowa Great Places project by providing advertising for the communities on the sides of its tractor trailers. Trailers were designed by graphic artists from each of the Great Places communities. The graphics, which are made of an adhesive 3M material, have a life expectancy of seven years. Currently, the Division has ten trailers promoting Iowa Great Places, with plans to add five additional Great Places trailers by December 2011. Visit the Iowa Great Places website or click the thumbails to the left to view pictures of the Divison's Great Places trucks. Iowa Great Places Contribution - FactsCurrent trailers:Adams County Trailer - 520 miles or 22.5 hrs per week (27,040 miles or 1,170 hrs per year) Charles City - 459 miles or 22.75 hrs per week (23,868 miles or 1,183 hrs per year) Clinton Trailer - 567 miles or 25.75 hrs per week (29,484 miles or 1,339 hrs per year) Coon Rapids Trailer - 949 miles or 37.5 hrs per week (49,348 miles or 1,950 hrs per year) Davenport Trailer - 825 miles or 34.5 hrs per week (42,900 miles or 1,794 hrs per year) Decorah - 900 miles or 33.25 hrs per week (46,800 miles or 1,729 hrs per year) Dubuque Trailer - 744 miles or 34.75 hrs per week (38,688 miles or 1,807 hrs per year) Fairfield Trailer - 780 miles or 28 hrs per week (40,650 miles or 1,456 hrs per year) Guttenburg Trailer -1,063 miles or 28.5 hrs per week (55,276 miles or 1,482 hrs per year) Jackson County Trailer - 864 miles or 36 hrs per week (44,928 miles or 1,872 hrs per year) Mason City Trailer - 1,104 miles or 37 hrs per week (57,408 miles or 1,924 hrs per year) Sioux City Trailer - 712 miles or 28.75 hrs per week (37,024 miles or 1,495 hrs per year) Valley Junction - 606 miles or 24.5 hrs per week (31,512 miles or 1,274 hrs per year) Upcoming trailers:Council Bluffs - 899 miles or 30.25 hrs per week (46,748 miles or 1,573 hrs per year) Perry - 786 miles or 28.5 hrs per week (40,872 miles or 1,482 hrs per year) Appanoose County - 1,042 miles or 34.25 hrs per week (54,184 miles or 1,781 hrs per year) Total fleet:Total Fleet travel per year - 743,028 miles or 28,522 hrs Total Fleet travel per week - 14,289 miles or 548.5 hrs Trailer average travel per week - 752 miles or 28.8 hrs Trailer average travel per year - 39,106 miles or 1,571 hrs Total No. of trailers - 18 Total No. of cabs - 13 plus 1 straight truck Total No. of stops per week - 790 Approximate advertising value - $60,000/year per trailer Graphic Life Expectancy - 5-7 years Total Great Places Contribution (Advertising Space of $60,000/trailer x Graphic Life Expectancy of 7 years x 16 Trailers) - $6.7 million |
