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Press Release

Iowa Alcoholic Beverages Division, Iowa Lottery Partner

Ankeny, IA January 24, 2012

The Iowa Alcoholic Beverages Division (ABD) has partnered with the Iowa Lottery to provide rolling billboards featuring Iowa Lottery campaigns.

Two ABD delivery trucks were recently outfitted with graphics highlighting the lottery proceeds that benefit Iowa veterans and their families through the Iowa Veterans Trust Fund, and the lottery games that provide funding for other vital causes through the state General Fund.

An ABD straight truck features the Lottery's Veteran tickets. This trailer delivers product, traveling 800 miles statewide per week and spends over 1,100 hours on the road annually. Since 2008, the Iowa Lottery has sold games to raise nearly $10 million for Iowa veterans and their families. Proceeds from Veterans ticket sales go to the Iowa Veterans Trust Fund.

Iowa Lottery CEO Terry Rich and ABD Administrator Stephen Larson with the trailer featuring the veterans tickets program.

“The Iowa Alcoholic Beverages Division is excited to partner with the Iowa Lottery to feature games that benefit state programs,” ABD Administrator Stephen Larson said. “These mobile advertisements publicize what the Iowa Lottery has to offer.”

The ABD has also provided the Iowa Lottery with a 53 foot tractor-trailer to feature the Lottery's "It's your dream... anything can happen!" campaign. This trailer travels 1,000 miles statewide per week, spending over 2,200 hours on the road annually.

Iowa Lottery CEO Terry Rich thanked the Iowa Alcoholic Beverages Division for suggesting the idea of outfitting its delivery trucks with messages about lottery benefits for the state.

“This is a really inventive way to talk about the great things happening in Iowa,” Rich said. “We’ve made that one of our goals and we’re happy to work with another state entity to help spread the word.”

Rich said he was especially pleased that a local company – Image Transform, Ltd. of Grimes – supplied the graphics for the ABD trucks. “Highlighting the talents of an Iowa-based company makes this project even more of a win-win,” Rich said.

Graphics are made out of an adhesive vinyl 3M material with a life expectancy of seven years. The advertising space is valued at about $60,000 each year.

See more footage of the trailer featuring veterans games on YouTube.