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Commission Minutes

June 29, 2006
Board Room
Alcoholic Beverages Division

     

Members Present:

 

Gayle Collins
Mary Hunter
Scott Doll
Jim Clayton

 

Members Present via Teleconference

 

Richard Hunsaker

Guests Present: Jenny Tyler – Carney Law Firm
Ted Powers – Anheuser-Busch
Cheryl Sinclair – Iowa Wholesalers Beer Distributors Association
Jerry Fleagle – Iowa Grocers Industry Association

 
     
Staff Present:

Lynn Walding
Jim Kuhlman
Nicole Gehl
Brent Saron
Judy Seib
Derek Lippincott
Linda Cox

 
Counsel Present: John Lundquist
 

     

Call to Order

Chairperson Mary Hunter called the meeting to order at 1:35 PM with a quorum present.

Minutes of Previous Meeting

(Available on the website)
Chairperson Hunter asked for discussion of the Minutes of April 11, 2006. John Lundquist pointed out that on page 3 under the Counsel’s Report, the minutes state that the “Police Department can write HOLA tickets. . .” The minutes should read the “Police Department can write PAULA tickets. . .”

  Motion: Commissioner Collins moved the Minutes of April 11, 2006 stand approved as corrected. Commissioner Clayton seconded the motion. The minutes as corrected, by unanimous vote, were approved.

Counsel’s Report

Assistant Attorney General Lundquist reported that license complaints and hearings continue to hold steady. The division has experienced difficulty in honoring the “get-out-of-jail-free” pass because the Iowa Code requires that if a conviction is entered under a certain Code section, the penalty must be imposed.

Judy Seib relayed that the Code section that triggers the automatic penalty is 123.49(2)(h) and the police will continue to write their criminal citations under that section. If the person cited gets that charge amended to 123.49(2)(j) which is criminal activity on the licensed premises, then the division can allow the retailer to use the “get-out-of-jail-free” pass. The County Attorney, City Attorney and key police officers in Iowa City feel very strongly that persons who violate the statute should be charged under 123.49(2)(h); however, because of the program and the training they are willing to work with the Iowa ABD. If the charge is amended at the request of the person who is ticketed prior to a pleading or finding of guilt, the retailer can use the “get-out-of-jail-free” pass.

Commissioner Clayton commented the “pass” has had a somewhat inhibiting effect on the predisposition by Iowa City police officers that do this work. The police are not being as aggressive in this area of enforcement due to the “get-out-of-jail-free” passes.

In response to a discussion on the definition of “good moral character”, Commissioner Clayton said that the Iowa City police chief and the city council are in the process of defining “good moral character” so that it can be measured in Iowa City. The police have been collecting data for the past five years on the possession of alcohol under the legal age charge and are using that data as a measure to define good moral character. Actual sales to an underage person, sale to an intoxicated person, misrepresentation of any material fact in the license application, a prior misdemeanor conviction, prior felony convictions, refusal to cooperate with law enforcement and reports of incidents within or near the establishment are tracked. When one of these violations occurs, the Police Department writes the licensee a letter. A copy is placed in the file for renewal and the licensee has the opportunity to respond and remediate his behavior. This applies to anyone who has had an ownership or management interest, or previously had an ownership interest, in another establishment where any of these violations occurred. The file will be reviewed for each new or renewal license application. The council adopted this policy by resolution.

Assistant Attorney General Lundquist has submitted a brief to the Iowa Supreme Court on an appeal against Yelder Inc. doing business as The Que in Iowa City. The issue involved the bartender serving two drinks to a legal age patron who then gave one drink to his underage buddy. The bartender did nothing to stop it. The division found that to be a violation of underage service law and The Que is taking issue with the fact finding and legal conclusions. The division won at the district court level and Mr. Lundquist expects a favorable ruling from the Supreme Court as well.

Iowa Great Places Program Update

Brent Saron reported that the Clinton trailer will take part in the Clinton Riverboat Days parade. The driver ends his route in Clinton at noon that day and will participate in the parade in the afternoon. Lynn Walding added that the legislature has given approval for six more cities to be named as “great places” with the selection being made prior to the end of the year. The division will provide the additional cities with advertising space on the trailers. Another trailer will be added soon that promotes the whole “Great Places” concept.

The Department of Cultural Affairs has approached the division about using a trailer to promote Iowa artists through BuyIowaArt.com which is part of the Iowa Arts Council. Commissioner Hunsaker liked the idea of providing a trailer to promote Iowa attractions. Commissioner Clayton agreed that Iowa Art is an appropriate way to use one of the trailers.

Tobacco Enforcement & Education

Nicole Gehl reported that 90% of all retailers have been checked for compliance. The compliance rate fell 1% this year to 88%. As reported at the last commission meeting, the tobacco education class capacity is still under-utilized. Of the classes actually held, only 12% of the seats are occupied.

The Division is considering moving the educational program to an internet based delivery service where it can be accessed on-demand. The goal is to get more participation and to remove some of the burden from the law enforcement partners who in some cases are not fans of doing the training. An RFP for the redesign of printed materials for the tobacco program was issued resulting in 10 bids received. The Division is in the process of evaluating those to select an artist to work with the Division on new materials.

Kaizen Event Update

Kaizen participants met recently with a representative from the Department of Management to follow up on the tasks assigned through the process improvement event. Several duties from the accounting staff have been shifted to the truck drivers to complete at the time of delivery. The division is still in the process of selecting a vendor for the symbol device that will enable the truck drivers to give retail stores an instant accounting credit for returned or defective merchandise at the time of pick up.

Another improvement recently made is the requirement that suppliers must ship product to the warehouse on pallets rather than on slip sheets. In addition to saving time, the requirement has resulted in savings. The division has gone from purchasing pallets at an annual expense of $20,000 to offering surplus pallets for sale.

RR Forum

Nicole Gehl distributed copies of a brochure mailed to Iowa City retailers inviting them to participate in Phase 2 of the Responsible Retail Forum study. Phase 1 of the study introduced off-premise liquor licensees in the Des Moines area to a self-assessment planning tool where they evaluated their management policies and hiring practices. Phase 2 of the project was moved to Iowa City for several reasons, the most important of which is the successful relationships the division enjoys with local retailers and officials. The meeting is designed to involve the stakeholders, substance abuse prevention, public health, law enforcement and other interested parties to discuss what the community can do to assist retailers in implementing important policy changes. Ms. Gehl invited the commissioners to attend the meeting in Iowa City on July 20th.


Financial Report

FY06 Financial Highlights
Total revenue is up about 14 million dollars for the year according to Jim Kuhlman. An additional 3.5 million dollars was transferred to the General Fund in June and another $2 million will be transferred this fiscal year.

In response to Commissioner Collins query, Ms. Gehl stated she thought there was an additional 2 million dollars appropriated for substance abuse treatment; however, she would check again and e-mail Ms. Collins. Mr. Kuhlman added that although the amount transferred to the General Fund for substance abuse treatment will increase again this year, the legislature will decide how much is actually appropriated for that purpose.

In response to Commissioner Doll’s query, John Lundquist said that Iowa law does not require someone direct shipping wine into Iowa to pay wine tax. Mr. Walding added that Iowa retailers have to pay the tax which creates reverse discrimination. Some discussions were held last session with legislative leadership about requiring out-of-state registration and taxation to create a level playing field with in-state operations.

Liquor Sales – Wine and Beer Taxes
Jim Kuhlman reported the trend continues with both dollars and gallons sales being up significantly. Dollar sales are up approximately 10% with volume up about 7.5%.

The division currently has quarterly price changes requiring suppliers to submit permanent price changes 45 – 60 days prior to the price increase. The division is exploring the possibility of having an electronic system where suppliers can access their accounts through a security system and change prices at will. The system would notify the division electronically that a price change had occurred and ABD would notify customers. Mr. Kuhlman stated that traditionally prices increase about 2.5% each year.

Commissioner Doll commented on the number of incentives that are appearing in the monthly newsletter. Assistant Attorney John Lundquist stated that the law requires that Iowa Alcoholic Beverages Division price each case at the same price to everybody; however, it is lawful for a liquor distributor or someone else to offer some sort of incentive (rebate) for large case purchases.

Jim Kuhlman stated that companies have not instituted a fuel surcharge at this time; however, some companies are starting to ship more by rail. Since the Division does not receive by rail, the supplier ships a full rail car to the Des Moines Rail Yard in a container and hires a local trucking firm to deliver the product.

Wine tax is approximately 4.5% - 5% ahead of last year which seems to be mirroring national averages according to Kuhlman. Iowa and Idaho continue to battle as the state having the largest percentage increase in spirit sales.

Sales Report

Sales Comparison
Sales through May are up 10% in dollars. Mr. Kuhlman reported that June 26 was a $1.5 million day which is the biggest day the division has had in the past two years – including Christmas. The national perspective is that distilled spirits sales will continue at a strong pace. Mr. Walding cautioned that although sales have been up almost double digits the past 3 years, it will be hard to sustain that indefinitely.

Product Buyouts
Product Buyouts remain on target for the year. The Division’s goal to make an additional $758,000 profit throughout the course of the year was achieved with the buyouts through May.


FY06 General Fund Transfers

It is projected that the division will transfer funds in excess of $82,000,000 this fiscal year. Of that amount it is projected that $53,500,000 will be from liquor sales. Excise tax on beer appears to be up slightly less than 1%; wine tax up 6%; and civil penalties down almost 9%.

When asked if ABD was the biggest revenue producer in the state, Mr. Walding replied that the Department of Revenue is the largest. The Iowa Lottery produces about $50 – 60 million yearly while ABD has exceeded $80 million producing about 1.8% of the state’s revenue.

Awards

Lynn Walding congratulated employees who were recently recognized at the Governor’s Golden Dome Awards ceremony. Those honored were Annie Adamovicz as Department of Commerce Employee of the Year; Russ Eagen as Department of Commerce Leader of the Year; the Transportation Division as Department of Commerce Team of the Year; and Gary Marker as the Department of Commerce Volunteer of the Year.

Instant Rebate Coupons

Instant rebate coupons are a legal form of marketing products in the state of Iowa; however, the question has arisen whether suppliers are using the instant rebate coupons to circumvent the three tier system. Subpoenas have been sent to all beer wholesalers asking for their books and records relating to who was given instant rebate coupons, how they were distributed and how many were redeemed and by whom.

Anheuser-Busch has suggested the division initiate a rule-making process and supplied the division with a draft copy for consideration. The draft rule has also been proposed in Florida and other states where coupons are legal. The issue could have broad implications and the Iowa Grocers Association and Miller Brewing have expressed an interest in providing their input.

Ted Powers, representing Anheuser-Busch, stated that the proposed language basically has the following three components:

1) Require all coupon programs be pre-registered with Iowa ABD. The wholesaler would register the coupon program with Iowa ABD 15 days in advance of the promotion stating when the program begins, ends and how unredeemed coupons will be handled.

2) Implement a dollar maximum on the coupon value.

3) Place coupons directly on the package.

Mr. Powers emphasized that the proposal would not preclude a coupon where a non-alcohol entity would pay the redemption value. An example of this type would be a co-promotional program between Coors and Kingsford Charcoal where the coupon would be in the beer section next to Coors products offering $2.00 off Kingsford Charcoal. It is not illegal for a non-alcohol entity to pay slotting fees so the proposed rule would not affect that type of coupon.

The rule, according to Lynn Walding, would require no action by the division unless there was a complaint registered by a competitor stating there was a violation of the program. At that point the division would check the pre-registered promotional program to see if the wholesaler was implementing it properly. Jenny Tyler from Carney Law Firm added the proposed rule has more parameters built allowing the division to see if the wholesaler is in compliance rather than basing action on hearsay that the wholesaler was using the coupons inappropriately.

Commissioner Doll liked the idea of having the programs registered because it keeps the wholesaler in line knowing that they have to have enough coupons for each retailer. He pointed out it is against the law to give coupons to high volume accounts while excluding low volume accounts. Although wholesalers give the same top line price to all their customers, in effect they are not offering the same price to each retailer when they give coupons to some and not others. That has become a huge problem in the industry.

Mr. Powers stated the system is tailor-made for abuse. He emphasized that he was not implying that Anheuser-Busch’s competitors were the only ones abusing the system. Discussion ensued regarding the types of abuse that occur with instant rebate coupons.

Commissioner Clayton asked if the real purpose for the regulation was to level the playing field for the beer distributors so they all handled coupons in the same way. Commissioner Doll responded the regulation would do that for both wholesalers and retailers.

Although he had not seen the draft prior to the meeting, Mr. Fleagle from the Iowa Grocers Association agreed with pre-registration of coupons. He suggested that the rule be amended to take out “not to exceed $1.00 per item.” He pointed out that costs go up or down depending on the market and in 10 - 20 years $1.00 per item may seem very low.

Mr. Powers agreed that he would have no problem with changing or deleting the dollar limit. His main concern was to limit abuse by pre-registration, ensure all retailers are aware of coupons offered, and that coupons are placed directly on the package.

Judy Seib stated the coupons under discussion are furnished by manufacturers through the distributor to the retailer. Coupons offered by retailers are not affected and the draft rule would apply only to off-premises accounts.

When asked if the beer wholesalers had taken a position regarding coupons, Commissioner Doll stated that he personally was in favor of the draft proposal; however, the organization had not yet seen the draft. During the legislative session the beer wholesalers were neutral on the idea of eliminating coupons.

Jim Kuhlman asked if beer wholesaler territories are clearly defined. His concern was that retailers in the western part of the state might be upset if they were not eligible for a coupon that was being offered to retailers in the eastern part of the state. Commissioner Doll assured him boundaries are clearly defined, retailers know the territories and know their suppliers.

Mr. Walding summarized stating that he and Ms. Seib will work with interested parties to present an official draft to the Commission at the next meeting. Mr. Powers and Ms. Tyler will research other states that allow coupons looking for a precedent. As part of the rule making process a hearing will be held to get public comment, the rules will be published and then submitted to the Administrative Rules Review before the rule can take effect.

Warehouse Update

Lynn Walding reported that Crystal has given up the right to enter into the contract and the Iowa ABD has resumed warehouse operations. Mr. Walding plans to hire an individual to take care of several major initiatives in the warehouse. Changes will include the addition of security cameras, racking and more product.

In response to Commissioner Doll, Jim Kuhlman relayed the biggest problem the division has encountered in assuming the warehouse operations is getting the correct workforce. The decision was made to initially hire people through a contract agency called Merit Resources thus giving supervisors more time to evaluate employees before hiring them as state employees. Workers are expected to pick 170 units or cases per hour with an error rate of less than .05%. The scanning system and program designed by Bruce Ireland is simple and effective. If employees are trained correctly and follow directions, there are literally no errors.

Russ Eagen is working on a second reroute which will cut more miles. The first reroute done two years ago resulted in approximately $100,000 savings. Loads average about 800 cases per truck with some loads as high as 1100 cases. The trucks use a 5% blend of bio-diesel fuel which is considerably cheaper than regular diesel fuel. Next year the state will require state vehicles to use a 10% blend which will create a problem for ABD. Most of the engine manufacturers will only warrant to 7.5%.

NCSLA Annual Conference Report

Mr. Walding thanked Derek Lippincott, Brent Saron and Linda Cox for their assistance in helping to make the NCSLA Annual Conference recently held in Boston a great success. Mr. Walding served as president of the organization this past year and relinquishes his presidency July 1st. He distributed copies of the NCSLA Annual Conference program which was published in-house by Mr. Lippincott.

Prominent speakers at the conference were August Busch IV, Maine Attorney General Rowe who is a significant figure in the alcohol industry, Andrew Thomas, president of Heineken USA and MADD president Glenn Birch. “Toward Liquor Control” was the conference theme. The quote by John D. Rockefeller, Jr. was taken from a study done shortly after Prohibition. The study recognized the important of state control of alcohol with the theory that the best way to distribute alcohol is to take the profit motive out of it.

Native Wineries

Mr. Walding and Ms. Seib recently met with Roger Halvorson, head of the Iowa Wine Growers Association, to discuss the issues causing a rift in the association between the two factions. Business model 1 is the true native winery that grows, ferments and bottles juice from Iowa grapes. Business model 2 grows some Iowa grapes but imports mostly California juice which they may or may not blend with Iowa grapes. Both models market and sell their product as Iowa native wines. The native wineries are allowed to sell directly to consumers thus avoiding the 3-tier system. They can also sell directly to themselves, have kiosks at malls and are not taxed on any direct sales. In addition the group receives 5% of the money from all wine tax collected.

The problem, according to Walding, is: 1) if business model 2 is allowed to exit, it will kill business model 1; and 2) it is cheaper to buy California grapes than it is to produce them in Iowa. The division needs to make a policy decision on whether to allow one or both business models.

Mr. Walding views business model 2 as a mini-tax avoidance where the wineries are not paying the taxes that they are required to pay. He expects the Association to pursue a legislative change this session. Current Iowa law only stipulates that the juice has to be fermented in Iowa. ABD will not oppose or support any legislation; however, if the Association is not successful in passing legislative changes Mr. Walding proposes that the division start enforcing the law.

Another component of this issue is whether the division should support direct shipping into Iowa. At the present time, Iowa is a reciprocity state; however, the division is in favor of making direct shippers register, pay a license fee and pay the $1.75 gallon tax.

John Lundquist added that at some point the playing field will have to be leveled whether Iowa does it voluntarily through legislation or a judge tells the division to do it. He pointed out that Iowa has had the advantage of the last year to see how other states have dealt with the effects of the Granholm decision. Mr. Walding relayed that Professor Tanford, one of the speakers at the NCSLA Annual Conference, sued Michigan in the Granholm case making $2 million in legal fees. Professor Tanford told the audience that he was going to sue every state that has preferential laws for their wineries. Iowa is a target because Iowa does have preferential laws.

Commissioner Doll stated that grape growing is an agricultural product and the native wineries should be getting their tax breaks through the Department of Agriculture rather than from the Iowa Alcoholic Beverages Division.

When Commissioner Doll asked if there is mislabeling of product information, Ms. Seib responded that the law states that the juice has to be manufactured or processed (fermented) in Iowa. Commissioner Clayton suggested there needs to be a better definition of the process. Some states allow blending with a wine from another state and Mr. Walding suggested that Iowa might consider up to 30% blending as a compromise.

Lynn Walding suggested the Commission study the issue and make a recommendation to the legislature who will ultimately make the decision. Mr. Walding and Ms. Seib will meet with the Wine Growers Association in August and invite the two groups to speak to the Commission.

Election of Officers

 

  Motion: Commissioner Collins nominated Mary Hunter as Chairperson, Scott Doll as Vice-Chairperson and Jim Clayton as secretary. Commissioner Hunsaker seconded the motion. The officers were elected by unanimous vote.

Licensing PowerPoint Presentation

Annie Adamovicz and Nicole Gehl gave a PowerPoint presentation demonstrating how easy it is to navigate through the new e-licensing system. Jerry Fleagle commended the staff on their helpfulness in working with people during the transition to e-licensing.

E-Taxes

Nicole Gehl reported an application was sent to a user acceptance group for their input on the e-tax system. The group’s feedback caused the division to make some major changes to the system. In addition, the division is transitioning from ITE to a company called Winning Solution. ITE works on a time and materials billing system which made it difficult to budget projects properly; therefore, the decision was made to change companies. Funding has also become an issue.

Adjournment

 

  Motion: Commissioner Collins moved the meeting adjourn. Commissioner Doll seconded the motion and the motion carried unanimously.

 


 

SCOTT DOLL, Secretary

 

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