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Commission Minutes

July 7, 2005
Board Room
Alcoholic Beverages Division

     
Members Present in the Chambers: Gayle Collins
Scott Doll
Dick Stoffer
Mary Hunter
Jim Clayton
     
Guests Present: Lyle Stutzman, Johnson Brothers
Jerry Fleagle, Iowa Grocers Industry Association
Sheila Douglas, Iowa Wholesale Beer Distributors Association
Jenny Tyler, Anheuser-Busch
Mark Davitt, Representative - House District 74

 
Staff Present: Lynn Walding
Jim Kuhlman
Nicole Gehl
Gary Marker
Judy Seib
Derek Lippincott
Brent Saron
Karen Freund
Linda Cox
Bruce Ireland
Mike England
Janet Hammond
Annie Adamovicz
Jodi Christensen
     
Counsel Present: John Lundquist

 

Call to Order

Chairperson Gayle Collins called the meeting to order at 1:35 PM with a quorum present.

Announcements

Lynn Walding introduced Jim Clayton as the newest commission member. Commissioner Clayton was appointed by Governor Vilsack to fill the unexpired term created by Commissioner Carolyn Cavitt’s untimely death. Commissioner Clayton has been actively involved in substance abuse issues in his community and worked closely with Ms. Cavitt in the Stepping Up Project. Commissioner Clayton resides in Iowa City where he owns a retail outlet business. Lynn Walding also announced that Commission Collins was reappointed to the Commission to serve an additional 5 year term.

Employee Recognition

Mr. Walding and Chairperson Collins presented length of service certificates to IT employees Mike England and Bruce Ireland for 20 years of service. Jodi Christensen who works in the products division and Jim Kuhlman, the operation manager, received certificates for 25 years of service.

The Licensing department was one of six departments selected for a Golden Dome Award for overall improvement to the system. Team members Gitta Nelson, Liz Shipley, Diane Natale, Janet Hammond, Annie Adamovicz, and Karen Freund were recognized for combining multiple licenses into one combination license with the same expiration date. In addition to providing better service to the licensees, the improvement generated significant savings to the state. Mr. Walding gave special recognition to Karen Freund for leading the year-long effort.

Minutes of Previous Meeting

(Available on the website)

Chairperson Collins asked for discussion of the Minutes of January 26, 2005.

  Motion: Commissioner Hunter moved the Minutes of January 26, 2005 stand approved as submitted. Commissioner Doll seconded the motion. The minutes, by unanimous vote, were approved.

Commissioner Collins asked for an explanation of why the letter regarding the substance abuse issue was not sent to the legislature as requested at the January meeting. Lynn Walding stated the division contacted substance abuse personnel on more than one occasion during the session volunteering to do a letter of support; however, the offer was rejected. Mr. Walding reported he made several calls to the Governor’s Office during the legislative session in support of the funding. He explained why the division felt the increase was needed and pointed out that the Commission supported increased funding for substance abuse treatment. The increased appropriation was the first increase in some time and substance abuse personnel were happy with the $1.2 million addition.

Nicole Gehl reported the legislature has discretion on how to appropriate, if any, the $9 million that the Alcoholic Beverages Division is required to transfer annually. Early in the session there was a bill introduced to earmark all $9 million for substance abuse treatment; however, that was subsequently reduced to $2 million and further reduced to the final figure of $1.2 million earmarked and diverted to sex offender monitoring. The increased appropriation for substance abuse treatment was tied to the bill that originally dealt with privatizing the Alcoholic Beverages Division and ultimately dealt with the RFP.


Legislative Update

Nicole Gehl reported on the legislative highlights for the session as detailed in the Commission packet. Both the alcohol and tobacco appropriations remained status quo.

The biggest issue the division faced this legislative session, according to Ms. Gehl, was the liquor privatization bill. A bill was introduced to take the state completely out of the business. In the final version the bill was changed from privatizing the division to issuing an RFP to contract warehouse services. The legislature provided guidance on how the division is to proceed.

Mr. Walding reported there was an amendment drafted, but not introduced, that would have abolished the 3-tier system. The bill would have allowed the direct shipment of alcohol to retailers.

A native wine bill was passed transferring 5% of the gross wine sale revenues monthly to the grape and wine development fund. It is questionable whether this bill will stand due to a direct shipment case regarding preferential treatment to native wineries.

HF 275 changed the criminal violation for youth alcohol possession to a simple misdemeanor punishable as a scheduled violation with increased fines. In addition to a $500 fine a second offense requires the completion of a substance abuse evaluation or the suspension of the individual’s driver’s license for a period of one year. Third and subsequent offenses result in fines of $500 and the suspension of driving privileges for a period not to exceed one year. Ms. Gehl stated the cost of the substance abuse evaluation is born by the youth offender. Commissioner Clayton commented that the Iowa City Council adopted the language into their local code, thereby allowing the local municipality to file the charges and to retain the major source of revenue generated by these offenses. Commissioner Doll commented that the fines are supposed to be a deterrent not a revenue maker. Commissioner Clayton responded that the increased fine is irrelevant to some students; however, the advantage to the city is the ability to go to the second offense.

Ms. Gehl expanded on the OWI Testing bill and the Bouncer Training bill as outlined in the Commission packet.

Additional alcohol bills that were introduced but did not pass the session were: 1) a bill to change the fee structure of Class C beer permits and 2) a bill to allow a vintner to produce distilled spirits and sell the product from his establishment without paying dram shop insurance or taxes.

Another main piece of legislation affecting the division was the Hookah bill which creates a retail tobacco permit for retailers selling tobacco products but not cigarettes. The fee structure is the same as the current retail cigarette permit.

Ms. Gehl briefly explained HF 646 regarding raffles; HF 645 regarding the lottery; and HF 881 regarding salaries. The Charter agency bill (HF 837) dealt primarily with noncontroversial items. It extends the period in which a charter agency is exempt from across-the-board budget cuts from June 30, 2005 to June 30, 2006.

Tobacco Enforcement

Gary Marker reported that 5,450 compliance checks were completed in FY 05 with 4,702 retailers in compliance. This translates to almost 90% compliance.

Lynn Walding reported that Representative Kevin McCarthy contacted him during the legislative session regarding constituent complaints from retailers that there were not enough tobacco training sessions offered. Consequently, contracts for FY06 will require all 225 partners to offer educational training once a month resulting in approximately 2,700 scheduled educational opportunities during the year. Registration for classes will close seven days prior to the session at which time the ABD staff will send an e-mail with a list of registrants to the trainer. If no one registers for the session, the class will be canceled.

Mr. Marker stated that the classes are free to the retailer with all literature provided by the Iowa Alcoholic Beverages Division. Mr. Walding added that the classes are self-funded with money derived from the civil penalty fines charged to tobacco retailers. Instructors are paid $100 for a two hour session and the classes are usually held in facilities that do not charge a room rental.

Ms. Gehl added that the division works with the large chains to offer classes in their area at a time and date that is convenience for the retailer. As a result over 4,000 clerks have been trained.

In response to Commissioner Doll’s observation that collections of civil penalties had decreased by $95,000 the past fiscal year, Gary Marker explained that infractions continue to be about the same; however, due to the increased penalties local authorities are now prosecuting several of the cases. If the local authority does not choose to prosecute within 60 days, the case automatically reverts to the state for prosecution and the civil penalty money is retained by the state.

The Iowa Alcoholic Beverages Division will again sponsor the Iowa State Patrol to hire additional officers to look for tobacco violations at the Iowa State Fair. Tickets written during the 10-day fair have declined over the four-year sponsored period from 100 tickets written the first year to 55 tickets written last year. The four retailers who sell tobacco products at the fair are also checked.

When asked if the compliance checks have resulted in a decrease in the number of tobacco retailers, Gary Marker replied that although some retailers have chosen to give up their tobacco permits, the number stays constant due to new retailers purchasing permits. Commissioner Collins expressed her support of a cigarette tax increase. Mr. Walding stated the division takes the same position as the Governor who supported a tax increase; however, it did not get through the legislature.

Electronic Licensing Update

Staff training is scheduled for July 26th and dual system testing will begin August 1st according to Karen Freund. Pilot group training in the metro area and surrounding counties will begin on August 15th with the pilot system going live on August 23rd. When the pilot system goes live, the old system will no longer be used. New licenses not in the pilot group will be input into the new system by ABD personnel and Information Technology (IT) will create the imaging. Paperless documents will automatically get into the file without being physically scanned. Both new and renewal licenses will be issued electronically. Everything will be done via e-mail. The public will be able to get the information needed without calling Iowa ABD. Electronic signatures are denoted by a check mark which is the standard in the industry.

Insurance carriers registered to write dram shop insurance in Iowa will be sent a registered letter with their personal access code so only they can access the information. The carrier will notify ABD by e-mail to add or delete personal access codes when personnel changes occur. After the insurance carrier verifies the licensee has dram shop insurance and the insurance is in effect, the carrier hits “submit” and the license is ready for local or state authority approval. In response to Commissioner Doll’s query, Ms. Freund stated that although it does happen, the division rarely closes a business for lack of dram shop insurance. Insurance companies give a 30-day cancellation notice and the division monitors that by sending notices to the licensee. Of the four or five establishments closed during a year, the licensee usually pays and is reopen for business within a day or two.

Directions for e-licensing are currently only available in English; however, funding is being sought to write directions in Spanish and possibly Bosnian. Mr. Walding added that most computers will automatically translate when the computer is set to another language such as Spanish.

The second phase of this charter agency project is to make electronic licensing mandatory. The pilot project will gauge response to the program. Part of the project also requires the use of electronic funds transfers (EFT) to pay for the liquor license.

Mr. Walding reported that the division received a grant of $100,000 for IT needs. State-of-the-art computers with large screens allowing two documents to appear simultaneously were purchased for all ABD office personnel.

Counsel’s Report

The same types of violations continue to appear on the report. Mr. Walding commented that there is no longer a backlog of Iowa City cases; therefore, the report is shorter. Commissioner Clayton added that the Iowa City Police Department’s tight budget has resulted in less compliance checks.

John Lundquist reported that a recent Court of Appeals decision concerning Tony’s Tap in Duncombe, Iowa was favorable to the division. The owner of the bar initially applied for a license and in subsequent applications failed to accurately disclose his criminal history. The Court of Appeals upheld the Division’s authority to deny the license on the basis of the licensee providing false information relating to criminal history on the application.

Mr. Lundquist commented that the appeal hearing listed on the report for Johnson Brothers concerns a tax report in which the corresponding payment arrived in the mail two days late. The statute imposes a 10% penalty for late payments. The question being discussed amicably is whether the 10% penalty is mandatory and if not, what the appropriate compromise solution should be.

Commissioner Collins commented that the report shows a high number of under-age drinkers’ violations and few cases for intoxicated persons. Mr. Lundquist responded that it is difficult to make a charge stick for “serving anyone who is intoxicated or appears intoxicated.” The officer must observe the bartender serving and the patron drinking the beer at that particular establishment; otherwise, the defense claims that the patron arrived at the bar already intoxicated. In addition, a patron may not be exhibiting outward signs of intoxication when he arrives at the bar and orders his first drink; however, he begins to show the effects after he is served. The bartender needs some basis to believe the person is intoxicated which can be established by the number of drinks served by the bartender or by the outward appearance of the individual.

Commissioner Collins asked if there is any recourse for a citizen in a bar to tell the bartender he shouldn’t be serving an obviously intoxicated individual. According to Mr. Lundquist, the statute does impose an affirmative duty on the licensee and by extension their employees not to serve, so if they continue to serve this person they are, in fact, breaking the law. It is both a civil and a criminal offense and Mr. Lundquist sees no problem in pointing that out to the bartender.

In response to a question by Commissioner Doll, Lynn Walding stated that in the past if a convenience store chain had one store revoked as a result of continuing service to minors, the chain would have lost every license in the state. The division worked with the retail associations to get the law changed. If the licensee at a specific location sells to the point where there are four sales to minors within the past three years, that location’s license is revoked; however, the revocation does not affect the ability of the corporation to hold licenses at other locations. Under statute, according to Mr. Lundquist, if a location or license is revoked, the person or corporation that holds the license is eligible to apply for a new license after a 2-year period. The location itself is not licensable by anybody for one year.

Iowa Liquor Monthly

The publishing company in Laurens, Iowa that printed the monthly liquor price books recently went out of business. The Division partnered with the Department of Administrative Services Printing Division to continue production of the popular book used by Class E licensees to order their liquor. Brent Saron assembles the price file and DAS procures advertisements to offset the print cost. The book continues to be distributed free to Class E licensees. Mr. Saron also assembles the price file for the Iowa Liquor Quarterly. He has established a timeline that synchronizes the Iowa Liquor Quarterly, the Iowa Liquor Monthly and the ABD Newsletter so the brokers know the deadlines for each publication. Brokers must notify the division of any specials approximately 45 days prior to publication. Mr. Walding recognized Mr. Saron’s diligent work on the project. The first issue was done in less than two weeks resulting in no missed issues during the transition.

Financial Report

FY 05 Financial Highlights
The financial highlights in the Commission booklet reflect July through May figures. Liquor sales through May were up $11.7 million. At the end of June, sales were approximately $146.8 million for the year representing an increase of $13 million over last fiscal year. While beer taxes were down, wine tax increased by 6% through May.

Total revenue through May was up about $12.5 million, an increase of about 8.3% over last year. Expenses increased approximately 9.7%.

FY04 warehouse operations figures reflect what was actually paid to J. A. Jones Company through May, 2004. If Jones had continued to run the warehouse operations in FY05, the figures would have been considerably higher because of the volume increase, as well as the price increase of approximately 10¢ a case.

The warehouse operation figures on the report can be misleading when comparing FY05 to FY04 according to Jim Kuhlman. The $2.2 million figure is what was actually paid to J. A. Jones Company last fiscal year through May. What the figures do not reflect is that if J. A. Jones were still doing the warehouse operation, ABD would have paid them considerably more because of the volume increase. In addition, the price would have gone up this year about 10¢ a case.

Overall, the assumption of the warehouse duties by the division has been highly successful financially. The division is on target to save the $750,000 projected savings. ABD is in the process of validating that savings by issuing an RFP and getting proposals from private sector companies to do the warehouse operations. If a private company can do the job at a significantly lower price, the division will contract the warehouse again.

The division expects to revert approximately $200,000 to the General Fund, about one-half of which will be returned to the division as a Charter Agency. Although the Charter Agency gives the administrator the authority to hire at will, three positions have been left vacant during the last year which contributed to the reversion amount.

Liquor Sales – Wine and Beer Taxes
Dollar sales of liquor have climbed dramatically over the last several years and volume sales have increased the past two years. Wine taxes have also continued upward for several years. Beer tax collections were down for FY05. The report shows only 11 months for FY05.

FY05 General Fund Transfers
Last fiscal year approximately $48.7 million was transferred directly to the General Fund with an additional $9.3 million transferred for substance abuse treatment. An additional $13 million in beer taxes was transferred to the State Treasurer as well as miscellaneous money to the cities. Through June of this year, $50 million has been transferred to the General Fund. A final transfer can be made after all sales and expenses are finalized.

Lynn Walding reported that the division topped the $1 billion mark with the May 20th transfer to the General Fund. The division generated the revenue contribution in a span of less than 18 years – from June 1987 when the last state liquor store closed until May 20, 2005. If revenues continue to increase at the present rate, the division will reach its second billion dollar mark in 2012.

Sales Report

Sales Comparison
Sales increased 9.7% to $146.8 million for the year. Volume was up nearly 7% illustrating that the increase is primarily driven by an increase in gallon sales.

Product Buyouts
The division continues to participate in the monthly buyout program purchasing a 60-day supply of discounted product on the last day of each month. Additional profits generated by the buyout program through May of this fiscal year totaled over $882,000. Of that amount, $224,000 was due to more aggressive buying to meet one of the Charter Agency goals.

In response to Commissioner Doll’s query, Mr. Kuhlman stated that Captain Morgan is the number one single-size product seller in the state constituting about 4.3% of total sales. The number one seller of all sizes combined is Black Velvet with approximately 7 – 8% of total sales.

Direct Shipping

The Supreme Court recently issued a decision on the Grandholm case which looked at New York and Michigan’s wine laws that prohibited out-of-state shippers from shipping wine into their respective states. The small wineries across the country wanted to open the market and be able to direct ship into those states. The Court looked at the Commerce Clause of the United States Constitution and determined that although the state could set policy, it could not do it in a discriminatory fashion. Immediately, most wineries celebrated thinking they could ship wine anywhere in the country; however, many attorneys do not interpret the decision in that way. Administrator Walding’s conclusions regarding the decision are: 1) states still control the regulation of alcohol under the 21st Amendment (the Iowa legislature still determines the alcohol policy for this state); and 2) states can regulate; however, they cannot do it in a discriminatory fashion. Unfortunately, the Grandholm case poses more questions than it answers according to Walding.

Iowa is one of 13 reciprocity states meaning that as long as a state allows Iowa to ship into their state, that state can ship into Iowa. Out-of-state wine shippers have a competitive advantage because there is no $1.75 gallonage tax levied on wine shipments into Iowa; however, if an Iowa retailer sells the wine, the $1.75 gallonage tax is levied on the product. Therefore, Iowa cannot allow Iowa wineries to ship and sell to consumers and prohibit a winery in another state from doing it also. The Michigan, Indiana and Illinois legislatures are considering banning the shipment of wine into their state by prohibiting it for anybody. There would be no special privileges for their in-state wineries.

There are also implications for the beer and spirits industries. Brew pubs in Iowa are exempted from the 3-tier system and are allowed to sell their product directly to consumers. This rule may erode the 3-tier system allowing everyone to sell directly. The beer wholesalers are looking at the statutes to see what discriminatory statutes are on the books.

As a result of the Grandholm decision, SF395 which passed this session could be impacted. The wine bill provides for a portion of the $1.75 gallonage tax on any wine sold in Iowa, including California wine, to be transferred to the Iowa Wine Growers Development Fund. There is also an Iowa law that allows Iowa wineries to sell at retail even though out-of-state wineries cannot. The legislature may want to look at that issue before it is challenged. Someone could argue that Iowa’s reciprocity law and any other state’s reciprocity law is unconstitutional. Kathleen Sullivan who represented the Wine Institute in the Supreme Court oral argument admitted that in her oral argument. The Wine Institute has suggested working with the division and the legislature to establish a regulatory environment for wine that would tax, regulate and license wine but still allow direct shipments into Iowa. In part, the Wine Institute wants to do this because they know Iowa’s existing law won’t stand. Mr. Walding’s opinion is that, technically, Iowa’s direct shipment law is probably unconstitutional; however, he would not recommend changing the practice until someone threatens to challenge.

Chuck McGrigg who represents the central states for The Wine Institute told Mr. Walding that now that the Supreme Court has issued a decision, the Wine Institute will look at individual state laws and challenge those laws where discrimination exists. The Wine Institute represents both large and small players. The Institute supported the Supreme Court decision and argued on the side of direct shipping.

Mr. Walding recently discussed a bill with Representative Davitt that was introduced this session allowing a distillery to distill and sell on property, pay no tax or license fees and be subjected to no regulation. The law would have been discriminatory, clearly favoring an Iowa business. If passed, Iowa would have had to extend the same benefit to out-of-state shippers wanting to ship into Iowa. The gentleman in Iowa City was trying to create economic development by establishing a business similar to brew pubs and distilleries; however, what he’s trying to do could have potential consequences for liquor and beer.

Another gentleman is trying to legally re-create a former bootleg operation called Templeton Rye. He is attempting to sell directly to the public through a license structure. The concern is how it affects the state distribution system and whether it opens the door for anyone, including retailers, to ship into Iowa.

The 3 tier system is under challenge according to Walding. The Costco lawsuit attacking the 3 tier system in the state of Washington is proceeding through court. Although the Costco case holds that states can regulate alcohol, the question becomes how the commerce clause affects that. Policy makers need to examine Iowa’s laws to determine what is discriminatory. Based on the proof and the lost revenue potential, selling alcohol over the Internet may be a whole different thing than selling beer and wine on the Internet.

John Lundquist echoed Mr. Walding’s comments regarding the Supreme Court decision. Mr. Lundquist opined the state’s ability to maintain monopoly control over the distribution of liquor is not an issue and probably will not be subject to challenge based on the extraordinary powers the state’s have under the 21st Amendment which eliminated Prohibition and granted states the authority to regulate the distribution of alcoholic beverages. At the same time, Mr. Lundquist is confident that the 3-tier system is safe for the time being. What the case does hold is that state’s are still subject to the Commerce clause, which more or less states that you can’t discriminate against out-of-state industries or entities to their detriment and the benefit of an in-state entity; therefore, if the division offers a $25 license to an in-state winery, the division should offer the same privilege at the same price to an out-of-state winery. A number of laws in the State of Iowa need to be reevaluated in light of this decision. Mr. Lundquist pointed out that this was a 5-4 decision in the US Supreme Court. He also noted that Justice O’Connor was in the dissent so there will not be a change in this case in the near future.

Commissioner Doll commented the 3-tier system in its simplest form, requires wholesalers to treat all retailers the same by federal statute and now the states will also have to treat the wineries and the breweries the same. Lynn Walding responded that while that is true, most states have laws on their books that do not treat everybody the same. Brew pubs are an example of an exception to the 3-tier system.

The division has been a strong supporter of the Iowa Wine Group and actively worked with them to create those political advantages to help them get started. Walding stated it would be difficult to tell them now that these advantages may create problems for other parts of the economy. Every state supports economic development in general; however, what’s unknown is the potential impact it may have on other sectors of the state economy and what lost jobs it could mean.

A bill was introduced last year with a clause directing the division to charge more for delivery to retailers further away from Des Moines. Had the bill passed, it would have been very unpopular. When Pat Cavanaugh was the ABD administrator he argued prices should be cheaper in Iowa’s border counties because people living there could purchase liquor cheaper in the bordering states. There was some logic in his argument; however, the Iowa Constitution got in the way.

Warehouse RFP Update

The legislature passed a bill requiring the division to prepare an RFP for the warehouse operation and to have a successor provided by December 31, 2005. ABD has worked with the Department of Administrative Services and the Attorney General’s Office in preparing the RFP. According to Mr. Walding the RFP should be ready for distribution in late August. There are currently 10 – 12 Iowa and out of state companies on the bidders list, some of whom had connections with the J. A. Jones Company.

The RFP will have 3 different components: 1) bid on transportation only; 2) bid on the warehouse only; or 3) bid on the whole operation including the warehouse and transportation. All bidders will be required to attend a site visit or the bidder’s conference. As a bidder, the ABD is allowed to keep its numbers confidential. The Department of Administrative Services will issue the RFP, oversee the opening of the bids, assemble a committee to review the bids and make the award decision. The Iowa ABD is a bidder competing with the private sector and as such will not be included in the decision-making process.

The legislature required that the division view the operation as if the division used only full-time state positions so the advantage the state has with in-mate labor will be neutralized. In addition, the Iowa ABD is exempt from paying state and federal taxes on diesel fuel. As it was with the J. A. Jones Company, should a private contractor win the bid, the company will be granted the exemption as an agent doing state work.

Warehouse operations were streamlined during the past year by redoing the truck routes, minimizing the number of miles driven and minimizing the number of people working in the warehouse. Truck drivers are paid the fair market rate and warehouse workers are paid union wages. The ABD bid will show the division’s true costs to operate the transportation and warehouse operations.

Lynn Walding pointed out that the state did the warehouse and trucking operation until 1991 when it was decided that privatizing the warehouse operation would save the state money. The J. A. Jones Company won the bid and operated the warehouse until May 2004 when they declared bankruptcy and the division resumed the warehouse and transportation operation. The division has already saved $750,000 by resuming the operations. If a private company can run the operation for less money than the Iowa ABD the state will continue to realize a savings.

There is concern that a private company will underbid, do minimal work and try to renegotiate the contract. The company who took over the J. A. Jones Company contract in North Carolina immediately went to the liquor director stating they could not keep employees paying an $8 an hour wage. The contract was renegotiated for an additional $300,000 with the North Carolina ABD agreeing to pay an additional $4 per hour wage as well as buying the company new trucks. That same company wanted to buy out the Jones’ Iowa contract; however, the Iowa ABD bought the Jones assets in the bankruptcy. The J. A. Jones Company originally underbid in 1991 and spent 2 – 3 years trying to get concessions from the state. The Jones Company was eventually able to get some increases in the annual price adjustments in the contract and during the renewal periods. There is concern a new company would do the same thing, declare bankruptcy and the state would be back in the business again. If a private company is awarded the bid, the Iowa ABD will need to make sure they perform as agreed upon in the contract.

Holiday Show

Suppliers will showcase their holiday gift set items at the Holiday Show which will be held at the Marriott in West Des Moines on August 21st and 22nd. Deliveries will take place in late September and October affording retailers the opportunity to have their product well in advance of the holiday crunch. Typically, only about one-fourth of the retailers attend the show.

Taxicab Ad Campaign

Commissioner Collins was approached by Randy Sackett of Trans Iowa about working with the Iowa Alcoholic Beverages Commission and local distributors to develop a public service campaign aimed at responsible consumption and use of alcoholic beverages. Mr. Sackett is seeking funding to place advertising on the back of 25 taxicabs. The cost would involve a one-time set-up fee of $100 per cab for artwork and materials in addition to monthly advertising costs of $100. The total set-up cost for a one-year campaign would be $32,500. Commissioner Collins did not receive a definitive answer when she asked Mr. Sackett how much money the taxi cabs would contribute to the project and how much money they would make from the venture.

When asked if the beer wholesalers have done any advertising on taxis in the past, Commissioner Doll replied that Doll Distributing sponsors a cab ride home in Council Bluffs every holiday. Doll Distributing puts posters in the bars stating “This holiday season, please call a cab. It’s free to you wherever you want to go.” Doll Distributing pays the cab; they do not pay for advertising.

When Commissioner Collins suggested cab drivers charge underage drinkers half the cab fare, Mr. Walding responded that it is a catch-22 situation for the industry. While no-one wants underage, nor any age, drunken drivers on the roads, it is against the law to serve to underage drinkers or to serve a person who is already intoxicated. Advertising on the cabs could be construed as sending a message that it is okay to drink to the point of intoxication as long as the person doesn’t drive. That is not the case. Underage drinking is a problem and adults are ignoring reality when they pretend it is not happening. Walding commented it is particularly troublesome when alcohol, unfamiliarity with the potential of alcoholism and new driving skills are mixed.

Commissioner Clayton relayed that the University of Iowa recently gave a company permission to distribute brochures and place posters on campus for an evaluation program parents can purchase for their students. The on-line program takes the student approximately 20 minutes to complete and provides the student and parents individualized feedback. In addition the company asked for the opportunity to sell parents a credit card system providing their child with an unlimited number of cab rides home from the bars. The University denied their request for the credit card system. In addition to sending an enabling message, the University runs the risk of being sued if it provides transportation for drunken students.

Young soldiers’ serving in the Iraq and Afghanistan wars has brought the issue of the legal drinking age to the forefront again according to Lynn Walding. A bill has been submitted in the Wisconsin legislature to allow 18 and 19 year old individuals who have served in the military the right to drink legally.

New Business

Lynn Walding announced a July 26th meeting will be held with members of the beer industry to discuss CO2 filters. CO2 filters are put in the tap machines to filter out the gasses from the CO2 tank used to clean the lines as well as food or other impurities. Anheuser-Busch wants to provide the CO2 filters at no cost to all their retailers while Miller Brewing Company opposes the use of the filters. According to state statute the wholesaler cannot give any equipment or fixtures to a retailer; however, the division’s Administrative Rules exempt equipment to exclude anything like tapping devices or devices to clean the lines. The meeting will address whether the rule should be expanded to include the CO2 filters. The Nebraska liquor administrator has prohibited the use of the filters in his state unless the filters are paid for by the retailer.

Riverboat and gaming industry members met with ABD staff in February regarding their liquor licenses. DNR laws are changing to allow the riverboats to be permanently moored and the group wants to have one license that covers all the property rather than the current practice which requires a boat license and an on-premises license. Current law prohibits customers from carrying a drink from the boat to the hotel. The industry members contend that a permanently moored boat is land-based and the hotel and boat should be treated as one property. The downside to this, according to Walding, is that if they get caught with a violation it impacts the whole property. A decision will be made soon and notification letters will be mailed.

Election of Officers

  Motion: Commissioner Hunter nominated Dick Stoffer as Chairperson, Mary Hunter as Vice-Chairperson and Scott Doll as Secretary. Commissioner Clayton seconded the motion. The officers were elected by unanimous vote.

Other Business

Commissioner Stoffer relayed that he had received a complaint from a retailer who said that he did not get his delivery the week before the July 4th holiday due to the warehouse being closed for inventory. All 480 Class E licensees had the opportunity to order and get their order delivered before the holiday according to Mr. Kuhlman. Mr. Kuhlman replied that the division was closed on Friday, July 1st for inventory and licensees could not utilize will call that day; however, every licensee received a delivery the week before the 4th. The law mandates that the division must do a yearly inventory as of June 30th. If the inventory is done earlier, all the files must be frozen as of that date and carried forward in the reconciliation process as if the inventory was conducted on June 30.

In addition to the warehouse, the division is using inmate labor to do lawn work. Two former inmates are now working for the Division.


Iowa is one of 4 pilot states in the Responsible Retailing Forum led by Dr. Krevor of Brandeis University. In discussions with Dr. Krevor, Mr. Walding expressed his view that the underage drinking issue eclipses and hides the real problem which is intoxication. As a result of those discussions, Dr. Krevor is conducting a study regarding the issue. The study is based on an exercise done in New Mexico where actors from the University went into bars and acted drunk and were, without exception, served. Derek Lippincott was one of two individuals from the Iowa Alcoholic Beverages Division who attended the training through the Responsible Retailing Forum in Kansas City. Actors were hired to teach the trainees how to convincingly act extremely drunk. The trainees will be sent to off-premises locations where they will simulate drunkenness to see if the retailer will still sell alcoholic beverages to them. If the retailer sells the alcoholic beverage, the trainee will fill out paperwork about the establishment and send it to Dr. Krevor. No legal action will be taken; however, the retailer will know that they are being watched. Unfortunately, retailers and bar-owners tend to think there is not a problem with over-serving as long as the intoxicated individual gets a ride home.

Upcoming Meetings

The next commission meeting will be held in September; date and time to be announced later.

Adjournment

 

  Motion: Commissioner Hunter moved the meeting adjourn.
Commissioner Doll seconded the motion and the motion carried unanimously.

The meeting adjourned at 4:00 PM.


MARY HUNTER, Secretary

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