On January 24, 2006, Governor Tom Vilsack launched
the Iowa Great Places project by signing agreements with Iowa’s
three pilot Great Places, creating work plans designed to make each
— Clinton, Coon Rapids and Sioux City — a great place
to live, work and raise a family. The Great Places concept was designed
to bring together the resources of state government to build capacity
in communities, regions, neighborhoods or districts to cultivate the
unique and authentic qualities that make the places special.
Shortly
after the agreements were signed, the Iowa Alcoholic Beverages Division
agreed to partner with the Iowa Great Places project by providing
advertising for the communities on the sides of its tractor trailers.
Each driving two routes per week, the three Iowa Great Places trailers
will travel a combined 128,500 miles per year while reaching all
of Iowa's surrounding borders.
Trailers were designed by graphic artists from each of the Great
Places communities. Vernon Graphics, a company based in Newton,
Iowa, formatted the graphics for printing and applied the graphics
to each trailer. The graphics, which are made of an adhesive 3M
material, have a life expectancy of seven years. The Division plans
to apply Great Places graphics to the remainder of its fleet of
trailers as more Iowa Great Places are designated.
Click here to visit
the Iowa Great Places Web site or click the thumbails to the left
to view pictures of the Divison's Great Places trucks and their
weekly routes.
Iowa Great Places Contribution - Facts
Sioux City Trailer - 819 miles or 17 hrs per week
(42,588 miles or 900 hrs per year)
Coon Rapids Trailer - 731 miles or 15 hrs per
week (38,012 miles or 800 hrs per year)
Clinton Trailer - 921miles or 19 hrs per week
(47,892 miles or 1,000 hrs per year)
Total Fleet travel per year - 567,424 miles or
12,000 hrs
Total Fleet travel per week - 10,912 miles or
230 hrs
Trailer average travel per week - 992 miles
Trailer average travel per year - 35,464 miles
or 750 hrs
Trailer average travel per day - 250 miles or
5 hrs
Total No. of trailers - 16 (3 of which are Great
Places trailers)
Total No. of cabs - 11 plus 1 straight truck
Total No. of stops per week - 534
Approximate advertising value - $60,000/year per
trailer
Graphic Life Expectancy - 5-7 years
Graphic Contractor - Vernon Graphics (Newton,
IA)
Total Great Places Contribution (Advertising
Space of $60,000/trailer x Graphic Life Expectancy of 7
years x 3 Trailers) - $1.26 million
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