On January 24, 2006, Governor Tom Vilsack launched
the Iowa Great Places project by signing agreements with Iowa’s
three pilot Great Places, creating work plans designed to make each
— Clinton, Coon Rapids and Sioux City — a great place
to live, work and raise a family. The Great Places concept was designed
to bring together the resources of state government to build capacity
in communities, regions, neighborhoods or districts to cultivate the
unique and authentic qualities that make the places special.
Shortly
after the agreements were signed, the Iowa Alcoholic Beverages Division
agreed to partner with the Iowa Great Places project by providing
advertising for the communities on the sides of its tractor trailers.
Each driving two routes per week, the three Iowa Great Places trailers
will travel a combined 128,500 miles per year while reaching all
of Iowa's surrounding borders.
Trailers were designed by graphic artists from each of the Great
Places communities. Vernon Graphics, a company based in Newton,
Iowa, formatted the graphics for printing and applied the graphics
to each trailer. The graphics, which are made of an adhesive 3M
material, have a life expectancy of seven years. The Division plans
to apply Great Places graphics to the remainder of its fleet of
trailers as more Iowa Great Places are designated.
Click here to visit
the Iowa Great Places Web site or click the thumbails to the left
to view pictures of the Divison's Great Places trucks and their
weekly routes.
Iowa Great Places Contribution - Facts
Sioux City Trailer - 761 miles or 16 hrs per week
(39,572 miles or 832 hrs per year)
Coon Rapids Trailer - 677 miles or 14 hrs per
week (35,204 miles or 728 hrs per year)
Clinton Trailer - 895 miles or 19 hrs per week
(46,540 miles or 988 hrs per year)
Guttenburg Trailer - 876 miles or 19 hrs per week
(45,552 miles or 988 hrs per year)
Jackson County Trailer - 835 miles or 18 hrs per week
(43,420 miles or 936 hrs per year)
Mason City Trailer - 730 miles or 16 hrs per week
(37,960 miles or 832 hrs per year)
Fairfield Trailer - 506 miles or 11 hrs per week
(26,312 miles or 572 hrs per year)
Adams County Trailer - 564 miles or 12 hrs per week
(29,328 miles or 624 hrs per year)
Dubuque Trailer - 506 miles or 11 hrs per week
(26,312 miles or 572 hrs per year)
Iowa Art Trailer - 736 miles or 16 hrs per week
(38,272 miles or 832 hrs per year)
Total Fleet travel per year - 622,232 miles or
13,239 hrs
Total Fleet travel per week - 11,966 miles or
255 hrs
Trailer average travel per week - 665 miles or 14 hrs
Trailer average travel per year - 34,568 miles
or 735 hrs
Trailer average travel per day - 166 miles or
4 hrs
Total No. of trailers - 18 (9 of which are Great
Places trailers, 1 is Iowa Art)
Total No. of cabs - 13 plus 1 straight truck
Total No. of stops per week - 616
Approximate advertising value - $60,000/year per
trailer
Graphic Life Expectancy - 5-7 years
Graphic Contractor - Vernon Graphics (Newton,
IA)
Total Great Places Contribution (Advertising
Space of $60,000/trailer x Graphic Life Expectancy of 7
years x 10 Trailers) - $4.2 million
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