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  On January 24, 2006, Governor Tom Vilsack launched the Iowa Great Places project by signing agreements with Iowa’s three pilot Great Places, creating work plans designed to make each — Clinton, Coon Rapids and Sioux City — a great place to live, work and raise a family. The Great Places concept was designed to bring together the resources of state government to build capacity in communities, regions, neighborhoods or districts to cultivate the unique and authentic qualities that make the places special.

Shortly after the agreements were signed, the Iowa Alcoholic Beverages Division agreed to partner with the Iowa Great Places project by providing advertising for the communities on the sides of its tractor trailers. Each driving two routes per week, the three Iowa Great Places trailers will travel a combined 128,500 miles per year while reaching all of Iowa's surrounding borders.

Trailers were designed by graphic artists from each of the Great Places communities. Vernon Graphics, a company based in Newton, Iowa, formatted the graphics for printing and applied the graphics to each trailer. The graphics, which are made of an adhesive 3M material, have a life expectancy of seven years. The Division plans to apply Great Places graphics to the remainder of its fleet of trailers as more Iowa Great Places are designated.

Click here to visit the Iowa Great Places Web site or click the thumbails to the left to view pictures of the Divison's Great Places trucks and their weekly routes.

Iowa Great Places Contribution - Facts

Sioux City Trailer - 819 miles or 17 hrs per week (42,588 miles or 900 hrs per year)

Coon Rapids Trailer - 731 miles or 15 hrs per week (38,012 miles or 800 hrs per year)

Clinton Trailer - 921miles or 19 hrs per week (47,892 miles or 1,000 hrs per year)

Total Fleet travel per year - 567,424 miles or 12,000 hrs

Total Fleet travel per week - 10,912 miles or 230 hrs

Trailer average travel per week - 992 miles

Trailer average travel per year - 35,464 miles or 750 hrs

Trailer average travel per day - 250 miles or 5 hrs

Total No. of trailers - 16 (3 of which are Great Places trailers)

Total No. of cabs - 11 plus 1 straight truck

Total No. of stops per week - 534

Approximate advertising value - $60,000/year per trailer

Graphic Life Expectancy - 5-7 years

Graphic Contractor - Vernon Graphics (Newton, IA)

Total Great Places Contribution (Advertising Space of $60,000/trailer x Graphic Life Expectancy of 7 years x 3 Trailers) - $1.26 million

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