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From wagons to beer: Bricktown has a recipe for success

A century-and-a-half ago, if you stopped at the large brick building on 3rd and Main Streets in Dubuque, you were likely in search of a new covered wagon for your continued trek across the Midwest.

If you stop there now, chances are you’re in the market for a microbrew.

The building once housed the showroom for the Augustine A. Cooper Wagon Factory, the largest, most respected wagon factory in the Midwest. Now called Bricktown, the building is home to the area’s best known brewpub and restaurant. Bricktown, which also houses a basement bar, pizza place and a banquet facility, continues to uphold the reputation the wagon factory used to enjoy.

History, atmosphere, nostalgia, food, drinks and entertainment – Bricktown offers the whole gamut. The Blackwater Grille on the main floor features a hickory wood grill and microbrewery. The Underground Bar downstairs offers live music, comedy and generous drink specials, and the adjacent Fat Kat Pizza boasts the area’s most unique pizza. Upstairs, Bricktown allots 6,000 square feet for two banquet rooms popular for reunions and wedding receptions.

“There’s something for everybody here,” says Blackwater Grille manager Brian Hoffman about the Bricktown building. “It’s casual, relaxed. There are numerous choices of food, beer, cocktails and entertainment. We get college students, adults, tourists and everybody else.”

Blackwater Grille

Windows surrounding the first-floor restaurant provide abundant ambient light to the main dining area. It reflects off the large copper brewing tanks in the center of the room with a warm luster. In the back of the room, shelves stocked with premium liquor overlook a bar that centers eight white microbrew taps. The smell of a hickory grill fire intensifies near the kitchen, from which the restaurant specializes in steaks, chops and ribs.

The brewery has the capability to brew over 70 recipes, but it specializes in eight craft beers, including root beer and seasonal brews. Each one has its own identity, its own signature, Hoffman says, but the brewery’s ales are the most popular.

“Ales are generally not bitter, whereas a lot of microbrews have a little aftertaste and bitterness to them,” Hoffman says. “Our Scottish Ale is fairly balanced with malt and hops. It’s probably the most popular among beer connoisseurs.

And they have a little higher alcohol content,” he says.

Bricktown also offers “The Mexican” a Mexican style beer, “Black Eye Stout,” a rich, dark beer, and “Laughing Ass Ale,” a light, mild beer. Hoffman says customers appreciate the variety, yet some stick to their favorites. Customers in groups often opt for the restaurant’s $14.50 “drink tower,” which is a tall cylinder with an ice reservoir and spigot that holds 84 oz. of beer.

The best part, according to one customer, is the price. Microbrews are available individually in 16 and 20 oz. glasses for $3.25 and $4, respectively. Compared to the prices at many brewpubs, Hoffman says customers get more brew for their buck at Blackwater.

“It’s relatively inexpensive to brew,” Hoffman says. “And we like to keep them in competition with Bud and Bud Light so people have no reason not to try them.”

Underground Bar

Beneath the Blackwater Grille, the Underground Bar features a dark, yet clean, atmosphere popular among students of Dubuque’s four area colleges. The outside walls of the bar are tunneled underneath the sidewalks on 3rd and Main Streets, giving the bar’s name a literal meaning.

In the evenings, especially weekends and Wednesdays, it’s packed. The Underground’s drink specials bring in college students like standing water attracts mosquitoes. Wednesdays are 50 cent domestic bottles. During the weekend, buy a $5 plastic 20 oz. cup and get $2.50 double shot calls, $1.50 double wells or $1 domestic tap beers. Underground manager Shane George says the drink specials make the Underground Dubuque’s hot spot.

“It can be pretty tough to get around in here when we’re at capacity,” George says. “It’s usually wall to wall. We usually run out of Bud products.

We don’t sell much top-shelf liquor,” he says. “Stoli Raspberry is pretty popular, but for the most part, the premium liquors and the microbrews are sold more upstairs. This is a college bar. They’re looking for the specials and the cheap drinks.”

And the entertainment. The Underground has several flat screen televisions tuned in to sporting events. It hosts parties for major sporting events – including Hawkeye football games. Wednesday night is stand-up comedy night. The Underground’s comedy résumé features national acts including Dustin Diamond, who played Screech on the ’90s sitcom “Saved by the Bell,” and Dave Attell of Comedy Central’s “Insomniac.”

Though the Underground admits 19-year-olds, alcohol is served only to 21-year-olds wearing wrist bands that indicate they are of legal age to drink. Four bouncers patrol the floor on busy nights, George says, making sure nobody is drinking illegally or excessively. And they strictly enforce the rules, he says.

Fat Kat Pizza

Connected to the Underground Bar, Fat Kat pizza offers a slice of laid back atmosphere that brings Bricktown full circle. Customers enjoy the soothing sounds of jazz and blues music while eating what the restaurant claims is the area’s most unique pizza.

The menu features deep dish pizza, traditional pizzas including meat combo, cheeseburger, vegetable, BLT, Hawaiian and taco pizzas, and specialty pizzas unique to Fat Kat called “The Supreme,” “Tomato Basil & Garlic,” “Garlic & Oil,” “The Greek,” “Chicken Alfredo,” “Spinach & Artichoke” and “Chicken Fiesta.”

“Fat Kat attracts all types of people,” George said. “It’s popular among the lunch hour crowd, kids come in for pizza after school, and some college student might eat pizza before going out.”

Manufacturing Success

The old brick building on Dubuque’s 3rd and Main Streets once manufactured the finest wagons in the Midwest. Story has it that Henry Ford first sought to put his internal combustion engines in Cooper Wagons, but the factory owner turned him down, thinking automobiles would be no more than a passing fad.

Now the building manufactures something for everybody. Whether it is beer, wood grilled steaks and chops, pizza, cheap drinks or entertainment, Bricktown has a product for every consumer. The factory that once satisfied 5,000 customers a year with quality wagon craftsmanship now satisfies exponentially more with its diverse set of hospitality venues.

Augustine A. Cooper would be proud.


 
 
 
 
   
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