Alcohol

Listing Your Product in Iowa

The listing process is started when a licensed broker or distiller presents a product to the Iowa Alcoholic Beverages Division (Division) for listing consideration. A committee, comprised of Division staff members, considers the product including packaging, category trends and saturation, appeal, social responsibility and marketing in order to make a recommendation to the Division administrator. The administrator has the authority to determine “the class, varieties, and brands of alcoholic liquors to be kept in state warehouses” pursuant to Iowa Code section 123.21(3).

The Division is responsible for “the protection of the welfare, health, peace, morals and safety of the people of the state.” Iowa Code § 123.1. Therefore, the Division has the authority to refuse a product if it does not meet the standards for which the Division is accountable. The Division’s mission includes “responsible regulation” and “promoting health,” therefore the Division strives to ensure that products listed do not contradict those directives.

Brand, size, price, and flavor will be taken into consideration when listing products. The Division will focus on variety vs. duplication of product to protect sales and revenue.

  • All listing requests shall be submitted to the Administrator or designees of the Iowa Alcoholic Beverages Division at 1918 SE Hulsizer Road, Ankeny, Iowa 50021.
  • All requests for new items will be answered no later than 14 days following presentation.
  • No listing requests will be accepted in October, November, and December.
  • Any supplier or broker will not be allowed a listing meeting while out of stock on any product.

Upon approval of the listing, the item will be assigned a status of a regular bailment or special order listing. Special order brands received into the warehouse are to fill a wholesale or retail customer request.

ABD Listing Manual (PDF)